Motor sports culture : The heart of RAYS
Motor sports culture is the basis of RAYS corporate identity. To promote and support this passion, the company quickly became involved in race activities and has come to supply racing wheels to competitors all over the world. Currently RAYS racing wheels feature prominently in F-1 (Formula 1 Championship) and the WTCC (Worldwide Touring Car Championship) centered on Europe, the Japanese Super GT championship, the North American ALMS (American Le Mans Series), and other major competitions.
By natural inclination and market positioning, RAYS is committed to continuing participation in motor sport. At the same time, fierce competition in the arena of motor sports drives RAYS to actively develop forged wheels and cast wheels, and provides motive force for the creation of attractive products. Moreover, racing excites the passions of user, gets them thinking about their cars, and increases their satisfaction with RAYS wheels. RAYS also views racing as a laboratory that generates ideas and refines technology that can be developed for aftermarket wheels.
Around-the-world involvement in racing is also a great advantage when it comes to market strategy. As a means of promotion that strongly appeals to buyers, as a spur to research, and as an ongoing challenge for our engineers, serious participation in racing remains an essential part of the RAYS approach.